Why is it worth participating in 2026?
- Direct access to the target audienceThousands of specialists, purchasers, distributors and business owners visit the exhibition in 3 days. More than 70% of visitors come with a specific goal — to find suppliers, partners and new solutions.
- New clients and contractsExhibitions are considered one of the most effective B2B sales tools. According to UFI, more than 90% of participants use exhibitions to find new clients and conclude deals.
- The Central Asian market on one platformKazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Russia, China and other countries of the region are represented in one place. This is an opportunity to enter several markets at once without the additional cost of dozens of individual trips.
- Live product demonstrationPersonal contact works more effectively than any advertising. You can show product quality, make presentations, and receive instant feedback from potential customers and partners.
- Brand recognition and trustParticipation in the industry exhibition enhances the company's reputation and increases market confidence. The companies represented at the exhibitions are perceived as more reliable and active industry players.
- Maximum return on investmentThe exhibition combines sales, marketing, PR and business communications in one format. According to CEIR, 81% of exhibition visitors participate in purchasing decisions.
Participation options
Participating in HOMETEXDECO - this is an opportunity to choose a format of presence that best suits your company's objectives: from a classic business booth to image and public presentation spaces.
Each format is not just a square, but a tool for promoting, selling and strengthening a brand.
Each format is not just a square, but a tool for promoting, selling and strengthening a brand.
- Indoor exhibition (pavilion)The classic and most sought-after format of participation in the business part of the exhibition.
This is a concentrated business environment where partnerships are formed, negotiations are held and deals are concluded.
Key features:- direct access to the target B2B audience
- high flow of interested visitors
- a comfortable area for negotiations and presentations
- effective generation of applications and contracts
- Outdoor tent displayAn open-air exhibition format in tent structures that ensures active interaction with visitors.
An area with high visual visibility and free audience flow.
Key features:- customized tent solutions for the brand
- high passability and recognition
- comfortable space for communication with customers
- open air-demonstrations and live contact with the audience
- Art zoneThe image space of the exhibition is for non-standard, creative and visually strong expositions.
A format for brands that want to stand out and be memorable.
Key features:- emotional and creative brand presentation
- high audience engagement
- enhanced visual and image effect
- maximum memorability of the exposition
- HOMETEXDECO STAGEThe exhibition's presentation stage is for public speaking, presentations, and expert formats.
The place where the brand becomes the voice of the industry.
Key features:- speaking to a professional audience
- strengthening the company's expert status
- additional media coverage
- and promotion of new products and collections
- Combined participationThe maximum effect is achieved with a combination of formats: pavilion, tent area, art space and participation in the HOMETEXDECO STAGE.
This is a full-fledged presence at the exhibition, from negotiations to strong visual and public positioning.
HOMETEXDECO topics
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